The inception of Dietmonsta stemmed from Fei's personal struggle, shared by many, to adopt a healthy diet without compromising on taste or feeling constrained. Leveraging his extensive experience in the food and beverage industry, Fei collaborated with skilled chefs to curate goal-oriented meal plans that complemented his fitness regimen.

The meal plan, initially crafted to fulfill Fei's own objectives, garnered significant interest from friends and family. Within six years, Dietmonsta has emerged as the premier provider of pre-prepared meal deliveries in Malaysia. Fei is resolute in his mission to make healthy eating accessible to all, achieved by delivering meticulously calibrated meals crafted by nutritionists and dietitians. Customers need only heat these nutritionally-balanced meals for under four minutes.

Fei acknowledges the universal concern about the food we consume, stating, "We don't dictate people's choices. Rather, we aim to assist those who aspire to embrace healthier eating habits and discover a delightful and enjoyable path to do so." Fei firmly believes that everyone should strive towards healthier dietary choices. However, he recognizes that transitioning to such meal plans entails habitual changes that vary for each individual. Fei envisions that Dietmonsta's expanding range of choices and heightened awareness surrounding goal-based meal plans will gradually reshape this perception.

Driven by the belief that there is always room for improvement, the Dietmonsta team continuously pilots new products that prioritize taste, accessibility, convenience, and are free from preservatives. Recently, Dietmonsta introduced fresh Brocorrot rice, an additional carb-free option for weight loss, catering to the need for hassle-free healthy eating even on the busiest of days.

Regarding Dietmonsta's future, Fei affirms, "We will persist in our mission to make healthy diets accessible to as many individuals as possible while nurturing our Dietmonsta community." Collaborating with prominent figures in the fitness industry, such as National Heroes Zamarul Adam and Mike Mahen, action sensation Farali Khan, and 2021 WFF Bikini Overall Champion Gigi, along with an inspiring team of Monsta Ambassadors, Dietmonsta is poised for further growth and development.